Entrust us with your biggest strategic business challenges. We will help you confidently navigate your next step.

What we do

Making sure you seize the right opportunity

Navigating through change and uncertainty is both challenging and full of potential opportunities. While many can recognize the need for change or suggest alternative paths, true success lies in knowing precisely where to embark.

We empower you to make confident decisions that benefit you, your business, and your team. With our guidance, you'll be well-equipped to embrace change and seize the right opportunities along your journey.

Our starting point

We don’t make guesses

We unravel the complexities of your business challenges with the help of well-designed research models and rigorous data analysis. And we do so without losing sight of the human perspective on our research results.

Our state of the art insights methods are our pride and natural starting point. We are not mere speculators or guess-makers; instead, we employ our expertise as skilled analysts, strategists and designers to derive actionable conclusions from meaningful insights.

Our conviction

The future belongs to the bold and purpose-driven

In addition to confidence, decisions in times of change require courage and the ability to instill it in your organization. By anchoring strategic choices in a corporate purpose, you can be sure that all stakeholders will be covered, inside and outside the company.

Purpose has proven to be a superior strategic method; it is timeless yet provides clear business direction.

Woman looking towards skyline at sunset

How we support clients

Your next


Uncover and size new growth opportunities for your business. Our team will provide the data-based advice you need to evaluate and prioritize between opportunities.


  • Growth Opportunity Mapping™
  • Geographical expansion
  • Future scenarios
  • Category extension
  • Expansion roadmaps

Your next


Find the answer to why your business exists and will prosper in the future. With us, you get 25 years’ experience of monitoring and developing corporate purpose.


  • Corporate purpose
  • Purpose Index™
  • Purpose roll-out

Your next


Develop a clear and actionable strategy for where intend to go. Our team’s extensive strategy experience will help you achieve full business potential.


  • Business strategy
  • Commercial strategy
  • Positioning strategy
  • Portfolio strategy
  • Pricing strategy
  • Brand strategy
  • Go-to-market strategy
  • Communication strategy
  • Digital strategy
  • Sustainability strategy
  • Strategy roll-out
  • Brand architecture strategy

Your next


Keep track of the factors that will influence your future business. Our proprietary methods show you what is around the corner and help you understand why.


  • Change Drivers™
  • Competitive landscape
  • Movements and trends

Your next


Explore your audience or identify entirely new segments. Our proprietary solutions help you decode what drives and motivates your customers on a fundamental level.


  • Human Motivations™
  • Audience profiling
  • Market segmentation
  • Design target group

Your next


Create or refresh strong brand identities that resonate with your customers. Our team will ensure a consistent brand expression that sets you apart and puts you ahead in your market.


  • Brand architecture design
  • Visual identity
  • Naming
  • Sonic identity
  • Digital identity
  • Identity roll-out

Your next


Stay ahead of the game by innovating faster and better than the competition. The Lynxeye team will help you innovate with confidence and stay competitive in fast-moving markets.


  • Innovation portfolio
  • Product innovation
  • Service innovation
  • Commercial innovation
  • Digital innovation

Your next


Create exceptional experiences that your audience loves and comes back for. We help you understand which moments matter the most and how they strengthen relationships.


  • Signature Experiences™
  • Customer experience
  • Digital experience
  • Employee experience

Your next


Make sure your communication stays connected to your strategy and business objectives. We help you plan, evaluate and optimize your communication efforts.


  • Communication strategy
  • Campaign development
  • Campaign production
  • Campaign follow up
  • Marketing and media plan

Your next

M&A Deal

Sign deals and partnerships, confident that you factored in all relevant aspects. We help you evaluate opportunities and forecast the impact on your brand or portfolio.


  • M&A assessments
  • Brand equity valuation
  • Investment portfolio advice
  • Joint venture brands
  • Partnership evaluation

Your next


Successfully turn your hard work and great ambitions into reality. Our team will make sure your team is equipped to succeed and prepared for the many pitfalls of implementation.


  • Beacon Initiative Program™
  • Growth roadmaps
  • Initiative roadmaps
  • Strategy roll-out
  • Purpose roll-out
  • Identity roll-out
  • Workforce transformation

Your next


Unlock the full potential of your organization by transforming your culture and capabilities. We help you structure, develop and optimize the impact of your purpose, people and leaders.


  • Organization design
  • Corporate culture transformation
  • Employer value proposition
  • Employee engagement program
  • Executive transitions
  • Transformational leadership
  • Workforce transformation

Our clients

We are proud to have supported more than 500 companies in the pursuit of their next opportunity. We partner with diverse clients globally, united by a shared passion for driving transformative change and fostering progress in their industries.

All Cases
  • IKEA
  • Spotify
  • Unilever
  • Bangkok Bank logo Thai
  • Disney
  • Microsoft
  • Mercedes
  • Uber


Record growth


Brand new concepts


A strong purpose

SEA’s leading bank

A revamped bank

Global fashion retailer

New portfolio brands

  • Hans-Christian Meyer, CEO J.Lindeberg

    I like that Lynxeye challenged us. Even with our company values, where we thought we were done, you really helped us push it to the next level.

  • Peter Horbury, Head of Design Geely

    I needed expertise that could define a distinct brand across regions. With Lynxeye’s presence in Asia and long experience in the Americas and in Europe, I knew you would fulfill that requirement. After our joint work in developing a new and still very successful positioning for Volvo Cars, I knew you guys would live up to the challenge.

  • Sophie Elvefors, Group Director Global Marketing Ravensburger

    —It has been a true joy to work with Lynxeye on this journey. They supported us in ensuring that a thorough and correct process was followed, contributed with fundamental market trends and consumer insights, and was a true partner in developing a final product to be used across our global organization.

  • CEO, SEA’s leading regional bank

    —I find Lynxeye’s solutions beyond interesting – they are inspiring and mind blowing. They are taking us from a bank to a human investment organization.

  • Head of Brand Management, Global fashion retailer

    –I have worked with and paid for many consultants throughout my career, and I can honestly say Lynxeye is unique in the way they understand my business, deliver solutions that really works, and deliver real life business wins and dollars.