We unravel the complexities of your business challenges with the help of well-designed models and rigorous analysis. Lynxeye uses both proprietary and established methods and frameworks.

A Lynxeye framework

Portfolio strategy

A structured way to diversify offerings, cater to a broader customer base, or optimize market presence.

A strategic business framework

The ultimate, customer-centric foundation for informing what brands and offerings to develop, maintain and divest.

The map shows all areas where the business can provide customer value, and how well each opportunity is currently being realized. It helps businesses discover new opportunities for business growth and create actionable plans for future extensions of or additions to the existing portfolio.

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A framework for each opportunity

Human Motivations™

A behavioral research model that lets you identify and map values, drivers and frustrations of your customer groups.

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Size of prize, right to win

A method for evaluating the total business potential and competitive strength to outperform you competitors.

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Existing and future need states

A research method to uncover specific customer desires, requirements, or experiences at specific times.

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Lynxeye Navigator™

A framework that outlines how positioning guides decisions on market extensions, innovation and communication.

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Brand architecture

A strategic framework for structuring a company’s brands, that clarifies market positioning and optimizes for growth.

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