Learn what we know about future markets and how purpose-led companies can progress past their competition.

New perspectives on tomorrow’s business

Mini Foresight Report

Five themes for end of 2024

Neuro technology

Time to build brand

Our Co-Founders

Illuminating the power of purpose

Purpose in banking

One of the least purposeful industries

Purpose in food

Highly valued and loved by people

Purpose in industrial B2B

Cornerstones of societies

Purpose in fashion and apparel

Purpose highs and lows

Purpose in energy

Long history and big impact on society

Purpose in automotive

Symbols of national pride and big employers

Family-owned businesses

The power of purpose

Lynxeye Purpose Index™

2024 edition

To understand how purpose works and what impact it has, we measure it annually and explore the progress of the world’s most purposeful companies and brands.

Explore the report

Purpose in 2024

The time for purpose is now – learn why

The how

Building blocks of purpose

Commentary

Tesla’s price cuts is a game changer

Podcast episode

Purpose is about solving real problems

Whitepaper

Why one brand is not enough

Whitepaper

Create winning customer experience