Bring us your biggest strategic challenges. We help navigate changing business conditions by redefining purpose, strategy and design.

A trusted guide for your next step

  • Your next corporate direction

    Lead with purpose and make sure your business will prosper in the future

    Learn how
  • Your next growth strategy

    Uncover, explore and estimate new growth opportunities for your business.

    Learn how
  • Your next position and portfolio

    Set your optimal positioning and structure your brand portfolio to leverage its strengths

    Learn how
  • Your next value proposition

    Create offerings with unmatched value for both your customer and business

    Learn how
  • Your next brand experience

    Design brands and experiences that your audience will remember

    Learn how
  • Your next change strategy

    Unlock the full potential of your people and turn great ambitions into reality

    Learn how


We are proud to have supported more than 500 companies in the pursuit of their next opportunity. We partner with diverse clients globally, united by a shared passion for driving transformative change and fostering progress in their industries.

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  • IKEA logo
  • Spotify logo
  • Unilever logo
  • Bangkok Bank logo
  • Disney logo
  • Microsoft
  • Uber logo
  • Mercedes logo

Lynxeye Purpose Index™

2024 edition

To understand how purpose works and what impact it has, we measure it annually and explore the progress of the world’s most purposeful companies and brands.

Explore the report