In a world of constant change, leaders face countless decisions—what to act on, how to act, and when. At Lynxeye, we help you focus on what truly matters, so you’re not just keeping up with change—you’re shaping it with purpose and confidence.
We make your business and brands matter
Corporate direction
Brand experience
Position and portfolio
Growth strategy
Value proposition
Change strategy
Lead with purpose and ensure future business success
Corporate direction is the answer when demands on corporations to step up as responsible leaders increase on all levels – from customers, shareholders and regulators.
It provides strategic guidance inside and out by defining long-term goals, vision, and purpose of the business. It should also set the strategies and initiatives required to achieve these.
Our approach
At Lynxeye, corporate purpose is central when setting a new corporate direction. Purpose should capture your passion points, what real challenges for people that you are aiming to tackle, what unique assets allow you to do so, and how it will increase profits and create positive effects on all stakeholder groups.
Learn more about our Corporate Direction Framework™Some of the tools we use
Purpose by Lynxeye™
A corporate purpose model that covers world needs, human passion, corporate assets, and business priorities.
Learn moreCorporate Direction Framework™
An overall strategic framework for a company leadership team to achieve sustainable success and growth.
Learn moreLynxeye Purpose Index™
Our own, science-based study of how corporate purpose works and what impact it has on business performance.
Learn moreTransformation programs
A strategic approach for challenges and opportunities, readying the organization for successful implementation.
Learn moreChange drivers and scenarios
Model for major external catalysts that push companies to evolve, initiating and embracing change.
Learn moreGrowth platforms
A tool for deep insights about a future opportunity area that will drive business expansion and growth.
Learn more
Make your future direction real with meaningful design and experiences
Brand moves your business. It is the experience that builds customer demand, shapes how employees act, and embodies what you offer. It reaches across and beyond the company – spanning products, services, channels and touchpoints.
In order to design experiences that last and truly resonate with your customers on a fundamental level, you need to understand what matters to your customer, when and how. That’s why insights about people and change drivers should always guide design of all aspects of customer, brand or user experience.
Our approach
At Lynxeye, brand and customer experience is the sensory expression of purpose, corporate direction and strategy. We aim to trigger a human reaction that makes an experience last in both minds and hearts of people.
Our team will help you balance strategic brand integrity with business agility when making choices about expression and experience. We use insights-driven methods to not just find the right starting point, but to validate design concepts or reveal which experiences are key moments that motivate a certain investment.Some of the tools we use
Lynxeye Navigator™
A framework that outlines strategies, processes, and activities for businesses to expand and increase revenue.
Learn moreSignature Experiences™
A way to map defining lifecycle events that leave a lasting impression on people and leverage the brand’s essence.
Learn moreVisual identity
A framework that brings together all visual aspects of a brand to ensure a consistent and recognizable expression.
Learn moreVisual equity evaluation
A process for assessing the strength and consistency of visual identity and design elements of a brand/product.
Learn moreUI and UX design system
A comprehensive set of guidelines that ensure consistency and coherence in the design of digital products or services.
Learn moreBrand architecture
A strategic framework for structuring a company’s brands, that clarifies market positioning and optimizes for growth.
Learn more
Set ideal positioning and optimize your brand portfolio
One reason many strong brands are so commercially successful is that they are able to successfully stretch the brand. They are masters of extending their proposition and experience into new product areas, while maintaining and developing the unique qualities that made their target group buy into the brand in the first place.
At Lynxeye, we see clearly that successful product innovations and brand extensions have one thing in common: they address a real consumer need in a better way than existing offerings do. Any brand should ensure it has strong offerings for its target group across their main needs, so it is relevant on more occasions and has growth potential.
Our approach
The end state for your brand, or portfolio of brands, should target sufficient demand to effectively grow your business. Often, a subset of opportunities will be the most important for broad market penetration. To win these opportunities, each brand needs a strong positioning, the right innovation pipeline, and an appealing consumer experience that can be executed across touchpoints.
The positioning and portfolio strategy sets a crucial direction for these activities and ensures that the brand planning and execution is focused enough to truly make a commercial difference.Some of the tools we use
Human Motivations™
A behavioral research model that lets you identify and map values, drivers and frustrations of your customer groups.
Learn moreExisting and future need states
A research method to uncover specific customer desires, requirements, or experiences at specific times.
Learn moreSize of prize, right to win
A method for evaluating the total business potential and competitive strength to outperform you competitors.
Learn morePortfolio strategy
A structured way to diversify offerings, cater to a broader customer base, or optimize market presence.
Learn moreLynxeye Navigator™
A framework that outlines strategies, processes, and activities for businesses to expand and increase revenue.
Learn moreBrand architecture
A strategic framework for structuring a company’s brands, that clarifies market positioning and optimizes for growth.
Learn more
Uncover, explore and estimate new growth opportunities
A growth strategy lets you pursue not just any, but the optimal business opportunities. It helps you stay on top of ever-changing market dynamics like emerging customer needs and competitive landscapes.
Our proprietary frameworks reveal your opportunities and offer ways to navigate among them. Business opportunity mapping combines multiple change drivers. By layering data, we can uncover new areas where your business can win through new market positioning, new business models, category extensions, or geographical expansion.
Our approach
Our team will help prioritize which change drivers should be considered and find hidden white-spaces with high business potential and latent market demand. We also size each opportunity, so you can make a confident investment decision about your next step.
For your growth strategy, our team will consult your purpose, direction and brand, and identify a unique mandate to take a next step where your competitors cannot go.Some of the tools we use
Change drivers and scenarios
Model for major external catalysts that push companies to evolve, initiating and embracing change.
Learn moreFrustrations and demand drivers
A tool to reveal traits that shape customer behavior and interactions with products, services, or companies.
Learn moreInnovation portfolio
A structured way to develop, manage, and balance your innovation efforts to meet your growth ambitions.
Learn moreBusiness model innovation™
A process for new business models that deliver new value sources, competitive advantage, and sustainable growth.
Learn moreBusiness impact assessment
Evaluation of the potential effects and consequences that various risks or disruptions could have on your business.
Learn moreLynxeye Navigator™
A framework that outlines strategies, processes, and activities for businesses to expand and increase revenue.
Learn more
Create offerings with unmatched customer and business value
A unique value proposition is a manifestation of your purpose; it’s what your customer can see, touch and buy. It takes into account who your customers are and what products, services and features they need, as well as what the correct relative price is.
At Lynxeye, we believe that a new value proposition will successfully fuel growth when it manages to create unmatched value for your customer while also having positive effects on society and your business.
Our approach
We’ve honed our skills in crafting these win-win-win value propositions over the years and learnt to validate them through concept testing and prototyping. This way, we can guide you and help you make confident decisions about how to invest in innovation, R&D and system integration.
Some of the tools we use
Signature Experiences™
A way to map defining lifecycle events that leave a lasting impression on people and leverage the brand’s essence.
Learn moreLynxeye Optimizer™
A dynamic concept testing tool that lets you develop stronger concepts and understand their full potential.
Learn moreProposition ecosystem
A way to understand interconnected networks of products, services, and offerings that address customer needs.
Learn morePrototypes and MVP’s
A model for early testing of hypotheses, learning from real user interactions for informed decisions for the future.
Learn moreInnovation portfolio
A structured way to develop, manage, and balance your innovation efforts to meet your growth ambitions.
Learn morePurpose-Driven Value Proposition™
A clear and compelling statement about the unique value and benefits a product, service or offering provides.
Learn more
Unleash the full potential and ambitions of your organization
A successful change strategy ensures effective and sustainable transformation of your business. It makes sure the hard work put into setting new direction, purpose, strategy or design becomes reality. In the end, the strategic choices that your customer can experience are the ones that matter.
Change strategy should ensure everyone is passionate about your purpose and vision, establish organization-wide consensus on the for need for change, and validate that the necessary skills and resources are in place. It’s about hearts, minds, and hands.
Our approach
At Lynxeye, we’re convinced that purpose is the key to successful business transformation. It's the best tool to equip management with to confidently lead a change journey, and it’s the most effective way to set hearts on fire.
We have helped create a lot of change in our clients’ organizations over the years and we know what successful change management requires. There are aspects and pitfalls that we consider long before the implementation phase is in sight, to ensure that your next step is both successful and enjoyable.Some of the tools we use
Purpose Activation™
A method for living your purpose authentically, embedding it in the everyday work and achieving your desired objectives.
Learn moreEmployee Value Proposition
A critical tool for talent attraction, engagement, retention, and to differentiate yourself on the job market.
Learn moreOrganizational design
A design process that aligns individuals and teams to deliver brand value in service of the organization’s purpose.
Learn moreGovernance and KPI frameworks
A structured approach to identify, define, and measure the most critical metrics for your strategic objectives.
Learn moreInternal launch and co-creation
A detailed plan for bridging strategic planning and tangible impact by involving the organization.
Learn moreInitiative roadmaps
A strategic overview of initiatives, their timelines and how they contribute to achieving the overarching goals.
Learn more
All we can do
Looking for help with a specific service? Odds are our team is skilled and experienced in just that. This is all we can do for you.
Expansion
Uncover and size new growth opportunities for your business. Our team will provide the data-based advice you need to evaluate and prioritize between opportunities.
Growth Opportunity Mapping™
Geographical expansion
Future scenarios
Category extension
Expansion roadmaps
Purpose
Find the answer to why your business exists and will prosper in the future. With us, you get 25 years’ experience of monitoring and developing corporate purpose.
Corporate purpose
Purpose Index™
Purpose roll-out
Strategy
Develop a clear and actionable strategy for where intend to go. Our team’s extensive strategy experience will help you achieve full business potential.
Business strategy
Commercial strategy
Positioning strategy
Portfolio strategy
Pricing strategy
Brand strategy
Go-to-market strategy
Communication strategy
Digital strategy
Sustainability strategy
Strategy roll-out
Brand architecture strategy
Foresight
Keep track of the factors that will influence your future business. Our proprietary methods show you what is around the corner and help you understand why.
Change Drivers™
Competitive landscape
Movements and trends
Customer
Explore your audience or identify entirely new segments. Our proprietary solutions help you decode what drives and motivates your customers on a fundamental level.
Human Motivations™
Audience profiling
Market segmentation
Design target group
Identity
Create or refresh strong brand identities that resonate with your customers. Our team will ensure a consistent brand expression that sets you apart and puts you ahead in your market.
Brand architecture design
Visual identity
Naming
Sonic identity
Digital identity
Identity roll-out
Innovation
Stay ahead of the game by innovating faster and better than the competition. The Lynxeye team will help you innovate with confidence and stay competitive in fast-moving markets.
Innovation portfolio
Product innovation
Service innovation
Commercial innovation
Digital innovation
Experience
Create exceptional experiences that your audience loves and comes back for. We help you understand which moments matter the most and how they strengthen relationships.
Signature Experiences™
Customer experience
Digital experience
Employee experience
Communication
Make sure your communication stays connected to your strategy and business objectives. We help you plan, evaluate and optimize your communication efforts.
Communication strategy
Campaign development
Campaign production
Campaign follow up
Marketing and media plan
M&A Deal
Sign deals and partnerships, confident that you factored in all relevant aspects. We help you evaluate opportunities and forecast the impact on your brand or portfolio.
M&A assessments
Brand equity valuation
Investment portfolio advice
Joint venture brands
Partnership evaluation
Roll-out
Successfully turn your hard work and great ambitions into reality. Our team will make sure your team is equipped to succeed and prepared for the many pitfalls of implementation.
Beacon Initiative Program™
Growth roadmaps
Initiative roadmaps
Strategy roll-out
Purpose roll-out
Identity roll-out
Workforce transformation
Organization
Unlock the full potential of your organization by transforming your culture and capabilities. We help you structure, develop and optimize the impact of your purpose, people and leaders.
Organization design
Culture transformation
Employer value proposition
Employee engagement program
Executive transitions
Transformational leadership
Workforce transformation
We will bring an unmatched business-first approach
Purpose as a guiding star
We make sure your purpose doesn’t only inspire; it should drive transformation and produce measurable business results.
Insights with business impact
Using advanced analysis and a deep human perspective, we help you uncover the right data and turn it into meaningful action.
Strategy and design united
With us as a partner, every idea will be both strategically sound and possible to execute to its full potential.
Purpose as the guiding star
We make sure your purpose doesn’t only inspire; it should drive transformation and produce measurable business results.
Insights with business impact
Using advanced analysis and a deep human perspective, we uncover the right data and turn it into meaningful action.
Strategy and design united
With us as a partner, every idea will be both strategically sound and possible to execute to its full potential.
What we’re like
A partner when you need it
We lead with purpose
The future belongs to the bold and purpose-driven.
Facts, not guesses
We find new insights, or dive into your existing data.
A skills-diverse team
Experience and diplomas from all over the world.
Scandi-native transparency
Straight-forward, honest and curious.
Close collaboration
No black box. We are in it together.
Passion
We love our work, and our clients love working with us.
Our clients
We are proud to have made more than 500 companies matter. We
partner with diverse clients globally, united by a shared passion for driving transformative change and fostering progress in their industries.
Sandvik
A true industry leader
J.Lindeberg
Record growth
Sandvik Coromant
Ready for B2B future
Ravensburger
A strong purpose
SEA’s leading bank
A revamped bank
Global fashion retailer
New portfolio brands
Björn Roodzant, Head of Group Communications and Sustainability
—We appreciated how Lynxeye were quick to understand our business challenges and the role we as a company and brand want to play in bringing our industry into the future. Our collaboration felt smooth and effortless, and with the expertise from Lynxeye, they also challenged us in a good way.
Hans-Christian Meyer, CEO J.Lindeberg
I like that Lynxeye challenged us. Even with our company values, where we thought we were done, you really helped us push it to the next level.
Jenny Fernqvist, Vice President Corporate Communication and Brand
—Our ability to stand out with a clear brand promise and a distinct identity is crucial for our success. Through close cooperation with Lynxeye, we have honed our identity, introduced a new logo that pays homage to our rich heritage, redefined our brand promise, and launched a modern visual identity that seamlessly connects our legacy with a future-proof outlook.
Sophie Elvefors, Group Director Global Marketing Ravensburger
—It has been a true joy to work with Lynxeye on this journey. They supported us in ensuring that a thorough and correct process was followed, contributed with fundamental market trends and consumer insights, and was a true partner in developing a final product to be used across our global organization.
CEO, SEA’s leading regional bank
—I find Lynxeye’s solutions beyond interesting – they are inspiring and mind blowing. They are taking us from a bank to a human investment organization.
Head of Brand Management, Global fashion retailer
–I have worked with and paid for many consultants throughout my career, and I can honestly say Lynxeye is unique in the way they understand my business, deliver solutions that really works, and deliver real life business wins and dollars.