We unravel the complexities of your business challenges with the help of well-designed models and rigorous analysis. Lynxeye uses both proprietary and established methods and frameworks.

A Lynxeye framework

Human Motivations™

A behavioral research model that lets you identify and map values, drivers and frustrations of your customer groups.

A strategic business framework

People’s values determine the things we love and how we act. They provide a solid foundation to explain and predict what brands we prefer.

Lynxeye has assembled the eight values that matter most, into a practical framework for insight generation and positioning. We call them Human Motivations™.

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A framework for each opportunity

Size of prize, right to win

A method for evaluating the total business potential and competitive strength to outperform you competitors.

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Existing and future need states

A research method to uncover specific customer desires, requirements, or experiences at specific times.

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Portfolio strategy

A structured way to diversify offerings, cater to a broader customer base, or optimize market presence.

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Lynxeye Navigator™

A framework that outlines how positioning guides decisions on market extensions, innovation and communication.

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Brand architecture

A strategic framework for structuring a company’s brands, that clarifies market positioning and optimizes for growth.

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