We unravel the complexities of your business challenges with the help of well-designed models and rigorous analysis. Lynxeye uses both proprietary and established methods and frameworks.
A Lynxeye framework
Human Motivations™
A behavioral research model that lets you identify and map values, drivers and frustrations of your customer groups.
![A strategic business framework](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fmfu4k0pl%2Fproduction%2F7ba130265534847b43552af8a93369e76fac07ab-3601x1987.png%3Fq%3D90&w=3840&q=90)
People’s values determine the things we love and how we act. They provide a solid foundation to explain and predict what brands we prefer.
Lynxeye has assembled the eight values that matter most, into a practical framework for insight generation and positioning. We call them Human Motivations™.
Case examples
This strategic tool in action
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