We unravel the complexities of your business challenges with the help of well-designed models and rigorous analysis. Lynxeye uses both proprietary and established methods and frameworks.
A Lynxeye framework
Brand architecture
A strategic framework for structuring a company’s brands, that clarifies market positioning and optimizes for growth.
Brand architecture is the deliberate and systematic arrangement of a company's (current and new) brands, products, and sub-brands, strategically positioning them to maximize market coverage, customer recognition and preference.
Case examples
This strategic tool in action
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A framework for each opportunity
Human Motivations™
A behavioral research model that lets you identify and map values, drivers and frustrations of your customer groups.
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Portfolio strategy
A structured way to diversify offerings, cater to a broader customer base, or optimize market presence.
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Lynxeye Navigator™
A framework that outlines how positioning guides decisions on market extensions, innovation and communication.
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Signature Experiences™
A way to map defining lifecycle events that leave a lasting impression on people and leverage the brand’s essence.
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Visual equity evaluation
A process for assessing the strength and consistency of visual identity and design elements of a brand/product.
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Visual identity
A framework that brings together all visual aspects of a brand to ensure a consistent and recognizable expression.
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A comprehensive set of guidelines that ensure consistency and coherence in the design of digital products or services.
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