Nordea is the largest bank in the Nordics. It has a 200-year history of supporting and growing the Nordic economies. Its values are deeply rooted in these open, progressive and collaborative societies.
Nordea
Industry Banking
Geography Nordics
Impact Stellar performance YoY
Lynxeye worked with Nordea to strengthen its brand impact by defining a brand strategy closely connected with business priorities, purpose and customer satisfaction targets.
Challenge
Nordea came to Lynxeye with an ambition to significantly increase its brand impact within its four business areas: Personal Banking, Business Banking, Large Corporates & Institutions, and Asset & Wealth Management, and on its four geographic markets: Denmark, Finland, Norway, and Sweden.
Response
Lynxeye helped Nordea find profound understanding for human and societal needs, and used these insights to define Nordea’s future role. A new brand strategy connected the brand with business priorities, purpose and customer satisfaction targets.
Impact
Following implementation of the new strategy, Nordea was one of the strongest developing brands in Sweden. And in spite of multiple macro level challenges and highly volatile financial markets, the financial performance of Nordea has been stellar year on year.
