We have guided companies all over the world on their purpose journeys, observing firsthand how a clear purpose translates into increased market understanding, successful transformations, and superior customer value propositions.
By addressing real issues for people, industries, and society, companies can create lasting positive impact while continuing to grow. Purpose creates a positive loop where everyone wins, including the business.
“Purpose is the most powerful North Star for successful business transformation when it is needed the most. It is corporate strategy distilled, in a way that inspires and creates clarity for all stakeholders.”
–Johan Ekelin, Co-Founder and Managing Partner Lynxeye
A verified competitive advantage
Purpose-driven brands are strategically positioned to win. We can confidently conclude that purpose has clear business effects. We have measured purpose since 2015 and this year’s study has nearly 15,000 respondents and thousands of observation pairs for correlating purpose and different types of impact.
“The more a purpose is a true north star for the business, the higher the positive impact for all stakeholders. It’s a matter of creating win, win, win situation.”
–Johan Ekelin, Co-Founder and Managing Partner Lynxeye
Looking at the actions of companies and brands, steering clear of clichés and taglines
Finding the key to what makes a business truly purposeful has been a long process. We started measuring our Purpose Index™ back in 2015 when we couldn’t find a study that fulfilled all our requirements.
Since then, we have perfected our index into a reliable model that summarizes the general public’s views and expectations of companies.
Through extensive research and large sets of data we have isolated three key aspects for being purposeful. Three dimensions that are interlocking and mutually supportive of a strong purpose: Trust, Vision, and Impact.
Curious about purpose?
Reach out and let’s explore your opportunities together
Explore the data
We measure both Purpose Index™ and additional metrics related to performance, such as talent attraction and preference, continuously over the year.
Reach out to get your results and gain insights that you can share with your team to initiate purpose discussions.
Meet with us
We love to meet with companies, share what we have found when measuring Purpose Index™ and performance metrics, and discuss what the results mean for companies and industries.
Reach out to book a meeting where we walk your team through our findings.