We unravel the complexities of your business challenges with the help of well-designed models and rigorous analysis. Lynxeye uses both proprietary and established methods and frameworks.
A Lynxeye framework
Visual identity
A framework that brings together all visual aspects of a brand to ensure a consistent and recognizable expression.
A great visual identity is built around a few strong assets that embody the essence of the brand. It ties together the different touchpoints to create a strong, consistent brand experience.
It’s instinctive and inspirational. It adds elements that are non-verbal and independent of language barriers. It forms a bridge to the actual brand experience and how people will perceive the brand, thus making the strategy more tangible. And if done well, it’s impossible to copy.
The Lynxeye visual identity program is founded on strategic insights and objectives. We ask questions like:
- How to align the visual identity with the desired positioning?–How to differentiate in the visual competitive landscape?
- How to ensure the identity is optimized for key touchpoints?
- How to can the identity help clarify the brand architecture?
- How to build on current valuable assets?
Case examples
This strategic tool in action
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A framework for each opportunity
Signature Experiences™
A way to map defining lifecycle events that leave a lasting impression on people and leverage the brand’s essence.
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Lynxeye Navigator™
A customer-centric framework for creating relevant design and experiences, to reach the optimal market position.
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UI and UX design system
A comprehensive set of guidelines that ensure consistency and coherence in the design of digital products or services.
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Visual equity evaluation
A process for assessing the strength and consistency of visual identity and design elements of a brand/product.
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Brand architecture
A strategic framework for structuring a company’s brands, that clarifies market positioning and optimizes for growth.
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