Sandvik is a global, high-tech engineering group providing solutions for the manufacturing, mining and infrastructure industries. The group has 40,000 employees.


Industry Industrial engineering

Geography Global

Impact Repositioned and looking like a true leader

Lynxeye helped Sandvik emphasize its commitment to lead the shift towards a digitalized and automated industry.


After a number of strategic divestments and acquisitions, Sandvik found that there was a mismatch between its new self-image and how it was perceived by key stakeholders, such as shareholders and prospective talent.

Because Sandvik, founded in 1862, is a reinvented company today. It now leads the future of electrification, automation and digitalization within its industries, helping its customers make the shift towards net zero and circular industries.

Sandvik turned to Lynxeye for guidance on how to renew its positioning and transform its identity. The aim was to realize the true potential of the Sandvik brand and, in the end, drive shareholder value.


In 2023, Sandvik is grounded in its purpose to advance the world through engineering, equipped with new brand foundations to guide its next steps, and visually revamped to show its true potential.

Play video

We appreciated how Lynxeye were quick to understand our business challenges and the role we as a company and brand want to play in bringing our industry into the future. Our collaboration felt smooth and effortless, and with the expertise from Lynxeye, they also challenged us in a good way. Even though we have a large global organization and many, many people have been involved over the months, the collaboration went well and result was great.
Björn RoodzantHead of Group Communications and Sustainability

Sandvik Sans is a modern, sans-serif typeface that is exclusively associated with the Sandvik brand.

This partnership was very much about the fine art of striking a balance. 150 years of proud heritage versus planning for the future. The possibilities of a global company versus the limitations of local needs. The wear and tear of a 63-tonnes truck loader versus the precision of tiny turning inserts. Advanced digital solutions versus the most tangible products. The list goes on! That makes the end result very special – something both useful and beautiful. Something extremely well balanced.
Carl Johan NäsCreative Director Lynxeye
Working with Sandvik has been a pleasure and truly inspirational for our team. They are moving forward in unison, on a purpose-driven mission to change their own and the industries that they work with. As a bonus for us, they also share our passion for great design and understand the value potential in a well-positioned and well-managed brand. It’s been a fantastic partnership so far.
Niclas AnderssonCEO Lynxeye