We unravel the complexities of your business challenges with the help of well-designed models and rigorous analysis. Lynxeye uses both proprietary and established methods and frameworks.

A Lynxeye framework

Existing and future need states

A research method to uncover specific customer desires, requirements, or experiences at specific times.

A strategic business framework

Understanding which 'need states’ exist in your customer market allows for a more targeted approach to product development, marketing, and customer engagement. Knowing the specific conditions or situations that trigger customer demand, you can offer solutions that are more relevant and timely.

Targeting need states enhance customer satisfaction, increases sales opportunities, and ultimately boosts revenue. Additionally, the approach helps in resource allocation, ensuring that efforts are focused on areas with the highest potential return on investment.

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A framework for each opportunity

Human Motivations™

A behavioral research model that lets you identify and map values, drivers and frustrations of your customer groups.

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Size of prize, right to win

A method for evaluating the total business potential and competitive strength to outperform you competitors.

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Portfolio strategy

A structured way to diversify offerings, cater to a broader customer base, or optimize market presence.

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Lynxeye Navigator™

A framework that outlines how positioning guides decisions on market extensions, innovation and communication.

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Brand architecture

A strategic framework for structuring a company’s brands, that clarifies market positioning and optimizes for growth.

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