Founded in 1995 in Norway, SATS is the leading fitness chain in Scandinavia, with 250 gyms offering a wide range of fitness services.
SATS
Industry Health
Geography Scandinavia
Impact Instant year-on-year growth
Lynxeye mapped the market and developed an innovation portfolio for SATS, so its team could go from making opportunistic bets to successful data-based decisions. In the following three years, SATS grew year-on-year.
Challenge
SATS saw that the fitness club market was being saturated with new entrants. The SATS team turned to Lynxeye wanting to evolve from making opportunistic bets for growth, to making confident data-based decisions on the best opportunities.
Response
Lynxeye identified and sized all consumers and needs in the market for workout and developed an innovation portfolio to meet untapped demand.
Impact
During the 3-year period from rolling out the first new concepts, SATS grew their Nordic member base, revenues, and margins every year.
