We unravel the complexities of your business challenges with the help of well-designed models and rigorous analysis. Lynxeye uses both proprietary and established methods and frameworks.

A Lynxeye framework

Size of prize, right to win

A method for evaluating the total business potential and competitive strength to outperform you competitors.

A strategic business framework

The "Size-of-Prize / Right-to-Win" assessment is a strategic evaluation process that helps your organization prioritize when considering entry into a new segment or market, developing a new offering, or initiating a major initiative.

The data-driven assessment mitigates risk by making more informed decisions, enables efficient resource allocation by focusing on high-reward opportunities, and facilitates stakeholder buy-in by strengthening the business case.

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A framework for each opportunity

Human Motivations™

A behavioral research model that lets you identify and map values, drivers and frustrations of your customer groups.

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Existing and future need states

A research method to uncover specific customer desires, requirements, or experiences at specific times.

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Portfolio strategy

A structured way to diversify offerings, cater to a broader customer base, or optimize market presence.

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Lynxeye Navigator™

A framework that outlines how positioning guides decisions on market extensions, innovation and communication.

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Brand architecture

A strategic framework for structuring a company’s brands, that clarifies market positioning and optimizes for growth.

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