We unravel the complexities of your business challenges with the help of well-designed models and rigorous analysis. Lynxeye uses both proprietary and established methods and frameworks.

A Lynxeye framework

Proposition ecosystem

A way to understand interconnected networks of products, services, and offerings that address customer needs.

A strategic business framework

A proposition ecosystem is the interconnected set of elements and relationships that contribute to the development, delivery, and success of a business proposition or offering. It encompasses various components such as products, services, branding, customer experience, marketing strategies, and partnerships.

The idea is to view a business proposition as a holistic system with multiple interdependent parts, each playing a role in its overall effectiveness and impact. Analyzing and optimizing the proposition ecosystem helps businesses create a coherent and compelling value proposition that resonates with customers and meets their needs.

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A framework for each opportunity

Signature Experiences™

A way to map defining lifecycle events that leave a lasting impression on people and leverage the brand’s essence.

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Prototypes and MVP’s

A model for early testing of hypotheses, learning from real user interactions for informed decisions for the future.

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Innovation portfolio

A structured way to develop, manage, and balance your innovation efforts to meet your growth ambitions.

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Lynxeye Optimizer™

A dynamic concept testing tool that lets you develop stronger concepts and understand their full potential.

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Purpose-Driven Value Proposition™

A clear and compelling statement about the unique value and benefits a product, service or offering provides.

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