We’re thrilled to share some exciting news: We’re announcing the appointment of new Partners and new COO, expanding the Partner group.
A new chapter
Lynxeye appoints new Partners and COO
We’re thrilled to share some exciting news: We’re announcing the appointment of Klara Eide, Andreas Kåreby and Daniel Sjöblom as Partner, and the appointment of Christin Moritz as COO.
Lynxeye announces the appointment of Klara Eide, Andreas Kåreby and Daniel Sjöblom as Partner, and the appointment of Christin Moritz as Chief Operating Officer (COO). The additions expand the Lynxeye Partner group and further reinforces the operational capabilities of Lynxeye to accelerate its international growth journey.
“I’m incredibly proud of the calibre and dedication of our team,” says Niclas Andersson, CEO of Lynxeye. “Klara, Andreas, Daniel and Christin have all demonstrated outstanding leadership and a deep commitment to helping our clients win with purpose. With their expertise, I’m confident Lynxeye is uniquely positioned for another chapter of sustainable growth and impact.”
Our new Partners and COO
Klara Eide, Partner & Head of Client Team
Former founding partner of M&C Saatchi Nordic and senior strategist at Wolff Olins, Klara joined Lynxeye in 2024 to build a fourth Client Team and drive brand‑led transformation for clients.
Andreas Kåreby, Partner & Head of Client Team
A 15‑year global brand builder and former P&G marketer, Andreas since 2022 leads one of Lynxeye’s Client Teams, bringing deep expertise in consumer‑ goods, automotive and insurance services.
Daniel Sjöblom, Partner & Head of Client Team
With 20+ years in customer‑centric innovation, including eight years as a senior design expert at McKinsey, Daniel heads a Lynxeye Client Team focused on experience‑led growth since 2021.
The three new Partners join the existing Lynxeye Partner group and leader group: Niclas Andersson, CEO & Managing Partner; Christian Ihre and Johan Ekelin, Co-founders & Managing Partners; Christin Moritz, COO; Viktoria Wallander, CFO; Johan Snällfot and Martin Deinoff, Partners & Heads of Client Team; and Carl Johan Näs, Executive Creative Director.
This creates an eleven‑strong senior leadership collective committed to delivering purpose‑driven growth for ambitious business leaders worldwide.
