I’m a senior strategist and public advocate of everything digital.
Partner and Head of Client Team
Martin Deinoff
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I’ve written books on the topic and try to find time to do talks and seminars on digitization and tech.
As an executive, I’ve led industry- and platform-spanning projects, including business-, product- and service development. I’ve laid out digital strategy and conceptualization for great companies, large and small. Among the companies I’ve advised through the years are AstraZeneca, Carlsberg and Electrolux.
I have 20 years’ experience of product and service development with a digital focus. Before joining Lynxeye, I co-founded well-known Swedish digital agencies like Creuna and Itch.