I’m a senior strategist and public advocate of everything digital.

Partner and Head of Client Team

Martin Deinoff

I’ve written books on the topic and try to find time to do talks and seminars on digitization and tech.

As an executive, I’ve led industry- and platform-spanning projects, including business-, product- and service development. I’ve laid out digital strategy and conceptualization for great companies, large and small. Among the companies I’ve advised through the years are AstraZeneca, Carlsberg and Electrolux.

I have 20 years’ experience of product and service development with a digital focus. Before joining Lynxeye, I co-founded well-known Swedish digital agencies like Creuna and Itch.