Martin Deinoff

I’ve written books on the topic and try to find time to do talks and seminars on digitization and tech.

As an executive, I’ve led industry- and platform-spanning projects, including business-, product- and service development. I’ve laid out digital strategy and conceptualization for great companies, large and small. Among the companies I’ve advised through the years are AstraZeneca, Carlsberg and Electrolux.

I have 20 years’ experience of product and service development with a digital focus. Before joining Lynxeye, I co-founded well-known Swedish digital agencies like Creuna and Itch.