Partner and Head of Client Team
My passion is connecting insights to strong business strategies and customer-centric ways of working for a resilient competitive edge. Whether your objective is radical growth, premiumization, or future-proofing your business, it all comes from creating indisputable value for your future customers. I have international experience from various industries such as Banking, FMCG, Retail, Automotive, Governmental, Health & fitness, Medical, and Spirits.
I have a M.Sc. in Media Technology from KTH, Royal Institute of Technology, and 14 years’ experience of working as a brand management consultant supporting companies with insight-driven strategy development.
—My specialization lies within connecting consumer research and insights to actionable recommendations.
Name a great purpose example
Google Pixel and Massimo Dutti. Two very different brands with a clear common ground – subtle expressions and attention to details, at a great price.