I’m experienced in building and driving both the HR and operational agenda in fast-growing start-ups and scale-ups.
Head of People and Culture
Most recently, just before joining Lynxeye’s journey, I was COO at a tech-fashion company that was changing the game for online fashion imagery production.
I have broad competence and experience, but working with people and organizations has always been the essential core in everything I do – because that is where the magic happens.
—I truly believe that when you set people up for success and make sure that they can thrive, that a great service or product will always follow.
When do you love your work?
I truly believe that when you set people up for success and make sure that they can thrive, that a great service or product will always follow. Getting to be part of creating that, is the most satisfying part for me.
Name a great purpose example
As the outdoor-loving person that I am, the first brand that comes to mind is Vasaloppet. Many people might only recognize it for the annual skiing competition on TV, but they have broadened their scope to include activities all year round. They now offer biking and running competitions in the famous Vasaloppet trail.
Vasaloppet has been able to grow their business impressively without losing focus on sustainability and health for both humans and nature – the way it should be!