Learn what we know about future markets and how purpose-led companies can progress past their competition.
New perspectives on tomorrow’s business
Purpose per industry
What is purposeful, where?
We can confidently conclude that purpose has clear business effects. Purpose fosters engaged employees, loyal customers, constant innovation, and lasting trust. But purpose will vary depending on your industry.
Lynxeye Purpose Index™
2024 edition
To understand how purpose works and what impact it has, we measure it annually and explore the progress of the world’s most purposeful companies and brands.
Explore the report
