In our What Matters. breakfast seminars we ignite strategic discussions about the future of businesses and brands. In a 40-minute session, we guide you through two topics.

What Matters. breakfast seminar 10 Oct

AI Agents and Behavioural Science: Shaping smarter decisions

Our October 10th seminar explored how AI agents are beginning to make decisions on our behalf, and how behavioral science can help us design more human-centric experiences. View the two recordings below.

What Matters on the agentic web?

Martin Deinoff, Partner at Lynxeye, explored what will matter when AI agents guide decisions.

Play video

Mastering Behavioural Intelligence

Sara Mohall, Team Lead at Lynxeye, exploring behavioral science and it's effects on brand longevity, customer loyalty and retention

Play video