True purpose leaders in the Swedish top 3

Our ranking of Sweden’s largest corporation shows that highly purposeful companies can ​be found in any industry, as long as you address what is important to people. Meet their day-​to-day challenges, offer them what they need ​at prices they can afford, and put effort into making a positive impact on society at large​ – and you will be rewarded.

Our top three are successful companies that lead with purpose and are recognized for it, year after year. It’s also obvious that each of their purpose is embedded in their offerings, their customer experience, their communication and their employees. They have done the work and can enjoy the benefits of being trusted, visionary and impactful businesses in the eyes of people.​ ​

Lantmännen maintains their hold and remains in the no. 1 position. The general public sees how Lantmännen provides things that are essential for people and society in 2024, and that they do so while being responsible and reducing their impact on the planet. We’re impressed by how Lantmännen leads with purpose in all their work and delivers across the board in our index. ​

Apoteket advances several positions and lands as our new no. 2, held back only by its vision score. This legacy brand remains highly trusted by the Swedish general public and is a stand-out brand when it comes to credibly caring about people’s health. Apoteket impressively leads with purpose, holds a market leader position and is one of the most ethical companies according to the Swedish public. ​

IKEA remains steadily in our top 3, resting on strong scores across the board in Sweden and globally. When customers are focused on value for money, so is IKEA. It is highly associated with making a good life affordable, while being a responsible business and caring employer. IKEA’s consistent purpose score performance over the years is extraordinary and truly impressive.

We’ve measured how purposeful 550 companies are globally, of which 160 Swedish. Get in touch to book a walkthrough of the results for your company, or to hear about findings for an industry or geographic market.