Big Tech continues to top the rankings

The ranking of the world’s largest corporations continues to be topped by the international tech giants. They claim these positions by being the enablers of what is considered modern life today.

Google is the gateway to the Internet for large parts of the world, Apple is the benchmark for the most popular tech categories, Microsoft makes professional life endurable for many workers, and Amazon is both the backbone of the Internet though AWS and a supplier of many, many households’ daily purchases.

The question is: who will be able to challenge them?

Being the portal to the world, the starting point for every decision, the answer to every question, and the beginning of every journey, and all for free, it is understandable why the public sees Google as having a clear purpose.

Continuously redefining category after category, and becoming the stick for everyone else to be measured with, while feverously fighting for the privacy of all customers, have set Apple up for a clear second place.

Microsoft’s heroic return over the last decade from being one of the most uncool companies, to one of the most revered, is a textbook example of how setting a clear vision can change a company.

While controversial for some, many have found Amazon to be their one stop shop: this is true for households and IT infrastructure alike through AWS. Reliably delivering as a main supplier have set them up for success.

We’ve measured how purposeful 550 companies are globally. Get in touch to book a walkthrough of the results for your company, or to hear about findings for an industry or geographic market.