We unravel the complexities of your business challenges with the help of well-designed models and rigorous analysis. Lynxeye uses both proprietary and established methods and frameworks.
A Lynxeye framework
Lynxeye Optimizer™
A dynamic concept testing tool that lets you develop stronger concepts and understand their full potential.
Our method for multi-variate concept testing, offers valuable insights by allowing you to evaluate multiple variables simultaneously. This provides comprehensive understanding of how different elements contribute to a concept's success or failure.
Using Lynxeye Optimizer™, you can rapidly go from customer opportunity to fully-fledged concepts, with validated potential, ready for development. The method effectively explores various paths to meet customer demand, eliminating less impactful routes along the way.
Case examples
This strategic tool in action
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A framework for each opportunity
Signature Experiences™
A way to map defining lifecycle events that leave a lasting impression on people and leverage the brand’s essence.
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Prototypes and MVP’s
A model for early testing of hypotheses, learning from real user interactions for informed decisions for the future.
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Proposition ecosystem
A way to understand interconnected networks of products, services, and offerings that address customer needs.
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Innovation portfolio
A structured way to develop, manage, and balance your innovation efforts to meet your growth ambitions.
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Purpose-Driven Value Proposition™
A clear and compelling statement about the unique value and benefits a product, service or offering provides.
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