Founded in 1891, Fazer is a prominent Finnish food company and heritage brand known for its wide range of food products.
Fazer
Industry Food
Geography Europe
Impact A new plant-based concept and brand
Lynxeye helped Fazer map opportunities in the rapidly changing food market and develop positioning, strategy and concepts for a new plant-based brand.
Challenge
Fazer saw that the food industry was changing and consumer preferences evolving. The Fazer team came to Lynxeye wanting to improve the way they catered to new consumer demands and societal needs.
Response
Lynxeye delivered market landscape opportunity mapping, strategic position selection, concept testing and defined a brand strategy for an optimal concept for Fazer to capture its opportunity.
Impact
Early 2022, Fazer launched the completely new plant-based concept Wilja, believed to have great growth potential in many geographic markets.
