With over 320 pharmacies , Kronans Apotek is one of the biggest pharmacy chains in the Nordics offering services and products in recipes, health and beauty.
Kronans Apotek
Industry Retail, Healthcare
Geography Nordics
Impact Clear, actionable growth initiatives
Kronans Apotek reached out to Lynxeye with a need to clarify its position in the pharmacy market. Lynxeye developed a unique positioning and brand strategy to deliver on its ambitious growth targets.
Challenge
Kronans Apotek reached out to Lynxeye with ambitious growth plans and a need to distinguish itself in the pharmacy market, which is characterized by limited player and product distinction.
Response
Lynxeye developed a unique positioning and brand strategy based on overlooked consumer drivers, discovered in an initial insights phase.
The new strategy aims to help Kronans Apotek unlock new, specific growth opportunities where they have a right to win.
Impact
Kronans Apotek is equipped with new understanding about its customers and how to win in the market. It has clearly defined growth initiatives for its organization to act on in the short term.
