Advisa is a leading service offering easy-to-use online private loan comparison, personal protection cover and expert advisory on the Swedish market.


Industry Banking

Geography Sweden

Impact A new leading online service

Mother and child blowing soap bubbles

Lynxeye helped Advisa set positioning and a purpose-driven brand strategy focused on driving growth. Since then, Advisa has become a leading Nordic service of its kind.


Advisa came to Lynxeye with the need a to set a distinct positioning and strategy that would drive growth in a busy and highly competitive market.


Lynxeye segmented the market landscape, identified a distinct target group for future growth, and developed a purpose-driven brand strategy with the aim of balance between brokers and customers. Advisa also got a new, strategy-based visual identity.


Fuelled by its new strategy, Advisa became a leading independent online comparison service for personal finance in the Nordic region.