Last updated June 2023

Website privacy policy

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We understand that your privacy is important to you. Lynxeye AB (“Lynxeye”) is committed to respecting your privacy and protecting your personal data, which is why we want to remain completely transparent regarding how we work and how we handle your personal information. Below we explain how we handle and protect your personal information when you are browsing our website.

Our responsibility

It is Lynxeye’s responsibility, as the data controller, to ensure that you as a visitor:

  1. Know why and how we gather personal data
  2. Can actively agree or disagree to us keeping and processing your data – we will never handle your data without your consent
  3. Can update your information if anything changes
  4. Can request to be deleted from our systems
  5. Can get access to all information we have about you
  6. Know that we will always protect your interest first, and that we will not share them with anyone without your explicit consent and without explaining why we share them.

Personal information and cookies

Personal information is anything that can identify you as a person, for example your name, email or phone number.

Our website uses cookies. Cookies are very small text files that are stored on your computer. Our cookies do not store any personal information and do not contain viruses, but we want to remain transparent about how they work and what information they collect.

Information we automatically collect may include IP address, device identifier, web browser, and browsing information collected, we may also automatically collect information about how you use our site, such as what you have searched for and viewed on our website. We also use HubSpot and Google Analytics to measure traffic on our website.

Why do we use cookies?

We want to give you the best possible experience when you are browsing our website. To do this we track how users browse our website to improve the user experience. We use cookies to not repeat track how people navigate the site and what links they click. You can of course use our website without accepting cookies, your experience will just not be as tailored and personal.

If you give us your email, for example when you download one of our guides, this email will be associated with the cookie and the associated tracking data.

When do we store and collect personal data?

If you have accepted cookies those are stored continuously. Otherwise we only collect and store personal data when you provide us with them when you:

  • Download a guide, article or white paper
  • Provide personal details digitally, for example signing up for an event or seminar.

Use of personal information

We will not collect any personal information about you on our website or social media pages unless you provide it to us, and consent to us using it to the extent, with respect to content and time, specifically stated at the time of consent.

Sharing of data to third parties

Lynxeye will not disclose or share your personal data to external third parties without your consent. We may provide access to your personal data to third party partners who provide services related to our website. All our partners are GDPR compliant and agree to maintain the strict confidentiality of such information and provide the same level of data security as provided by us.

Links to third-party sites

We keep your data safe when you are browsing our site, but we sometimes provide links to third-party websites or other information, by clicking these links you will leave our website and will be subject to the privacy policies of those sites.

Want to withdraw your consent or unsubscribe?

If you want to unsubscribe from our email list you simply click unsubscribe at the bottom of an email we sent you, this will erase you from our systems.

If you want to be deleted from our systems and prevent any further tracking by cookies, or have any other concerns regarding your privacy or the information you provided, email us at You can also request to see all your personal information we have stored at

I am proud and happy to lead Lantmännen who is taking the no 1 position in Lynxeye Purpose Index report 2022/2023 as Swedens most purposeful corporation. Lantmännen takes leaps in its index score this year and is our new no 1 purposeful Swedish corporation! It is boosted by outstanding scores for responsibility, and it is one of the most trusted companies in this year’s study.
Magnus KagevikChief Executive Officer Lantmännen