Anna’s skill set lies within brand strategy, product and commercial innovations and brand executions.
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Purpose to secure successful transformation
Anna Björk describes how you can boost your implementation and secure successful transformation results by embedding purpose into your organization.
Failing to involve employees when taking on transformation projects often lead to disengagement and lack of ownership. It is estimated that about 70% of change initiatives fail because of this.
A change strategy is a comprehensive roadmap that outlines how an organization should navigate through transformations. Its aim is to achieve a desired future state with minimal disruption.
Your purpose will both provide a shared direction for all parts of the organization, and be a passion catalyst for each individual employee. –Anna Björk, Client Leader at Lynxeye
Embedding a strong and unifying purpose into your change strategy will elevate it, and it is a proven tool to avoid lack of engagement. Your purpose will both provide a shared direction for all parts of the organization, and be a passion catalyst for each individual employee.
Every department, team and employee should know how they fit into the plan. Employees will better understand what must change, why it is so important, and how they can contribute to it. This will make them embrace change, and you can start creating magic together.
of CEOs say they use purpose to help make strategic business decisions
An example of an organization that’s been successful in the implementation of its purpose is Finnish logistics company, Posti. Their purpose is “Responsibly delivering what matters to you – on your terms”.
By inviting the organization to contribute and co-create as part of the implementation, employees saw the role they have to play in the purpose and felt empowered to take action. Posti has grown from being a company that employees were ashamed of and customers dissatisfied with, to being chosen as Finland's most sustainable parcel and logistics brand with increasing employee satisfaction and strong talent attraction.
Purpose, careful strategic planning, and involvement of all parts and levels of the organization, will produce this level of results. Your purpose becomes naturally embedded in everyday actions and decision-making, and ignites every employee to help achieve your desired future state.
of leaders disagree they can live their purpose in their day-to-day work
Anna Björk, Client Leader
With +15 years of professional experience, Anna’s expertise lies within brand strategy, product and commercial innovations and brand executions. She loves to work with bold changemakers across geographies and industries.
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