Finding the key to what makes a business truly purposeful has been a long process. We started measuring our Purpose Index™ back in 2015 when we couldn’t find a study that fulfilled all our requirements.
Since then, we have perfected our index into a reliable model that summarizes the general public’s views and expectations of companies.
Download the report
A global purpose study
8
markets
17,000
respondents
550
brands globally
A verified competitive advantage
Purpose-driven brands are strategically positioned to win. We can confidently conclude that purpose has clear business effects. We have measured purpose since 2015 and this year’s study has nearly 17,000 respondents and 1,000 observation pairs for correlating purpose and different types of impact.
Explore the data—Our work tells us that organizations where purpose is successfully embedded enjoy more consistent growth and greater success when it comes to business transformation, innovation efforts and brand development.
Top 50
We surveyed the public in eight markets around the globe, including the world’s six largest economies, to find the most purposeful companies from Fortune 500 Global.
Industry benchmarks
The study also covers large corporations and a selection of brands from certain industries and categories in each market, representing industries and categories that we know from experience are often highly purpose-driven.
Curious about purpose?
Reach out and let's explore your opportunities together
Explore the data
We measure both Purpose Index™ and additional metrics related to performance, such as talent attraction and preference, continuously over the year.
Reach out to get your results and gain insights that you can share with your team to initiate purpose discussions.
Meet with us
We love to meet with companies, share what we have found when measuring Purpose Index™ and performance metrics, and discuss what the results mean for companies and industries.
Reach out to book a meeting where we walk your team through our findings.
Listen to us
Our team of experts have extensive knowledge and experience of not just researching purpose, but activating it for companies and brands to improve business performance.
Reach out about speaker requests for our senior team members for your strategy days, panels, seminars or conferences.
Let’s workshop!
We offer a workshop format where we mix experience, knowledge and inspiration to facilitate leadership discussions on purpose and where to embark next.
Reach out to get more information about the workshop setup and to see if your company qualifies.