We research how purpose drives business success. And our data is clear: purposeful companies consistently score higher on all relevant business metrics. Learn more in Purpose Index™ 2024.

A window of opportunity

Purpose in 2024

People expect businesses to solve more than one issue. They care about the environment and their health, while also needing good value for money. Provide all and you’re in a sweet spot.
Anna BjörkClient Leader at Lynxeye