Vizrt is a leading TV graphics company specializing in real-time 3D graphics and broadcast production tools, known for its innovative solutions that enhance visual storytelling for broadcasters worldwide.
Viztr
Industry Business services
Geography Global
Impact A new market leading position
Lynxeye defined a purpose, positioning and brand strategy for Viztr that paved the way to a market leading position.
Challenge
Viztr was on a growth journey and needed a brand strategy that would both help them capitalize on the market opportunities they saw, and unify its organization.
Response
Lynxeye defined a purpose, desired position and actionable brand strategy that enabled Viztr to benefit from the changing market landscape and outlined clear expectation areas and implications.
Impact
A clear purpose paved the way for Vizrt to become the world’s leading provider of innovative visual storytelling tools for media content creators in broadcast, enterprise, and new media.
