Veoneer is a world leading automotive technology company delivering best-in-class products and solutions in active safety and restraint control systems. Headquartered in Stockholm, the company has 6,400 employees in 11 countries.


Industry Automotive

Geography Global

Impact Actionable, purpose-driven strategy

Lynxeye helped Veoneer develop a purpose-driven brand strategy that would secure future relevance, competitor differentiation and talent attraction.


Veoneer started as a spin-off from Autoliv in 2018 and had grown, keeping a startup-like culture, to an organization of 7,000 employees.

The company was in need of a brand suitable for their size, market position and future ambitions.


Lynxeye created a strategy around the purpose of creating trust in mobility along with clear foundations that provided the full organization with actionable direction.


Veoneer is today regarded as a leading automotive safety electronics company with one of the broadest product portfolios in the industry. It has been named Supplier of the Year by General Motors multiple times, most recently in 2022.