Founded in 2008 in Stockholm, Trustly is a global account-to-account payment method which is now active in 20+ markets.
Trustly
Industry Banking and finance
Geography US
Impact Record pace YoY growth of 50% in the US
Trustly partnered with Lynxeye to gain deeper insight into the values of our key B2B clients and enhance its brand globally.
Challenge
Trustly needed deeper insight into the values of its key B2B clients and wished to enhance its brand expression and impact globally.
Response
Lynxeye evaluated the optimal brand options for Trustly, including name and logo. The team designed an insights study, quant and qual, looking into B2B clients’ current perception of Trustly’s role in the market, and forecasted how it would develop in coming years in terms of business and brand.
Impact
Trustly is growing at record pace in terms of both size and revenue. In 2022, YoY growth in the US was 50%.
