Founded in 1853, Telia Company is a major telecom provider in northern Europe, renowned for its comprehensive mobile and broadband services and its commitment to digital innovation.
Telia Company
Industry Telecom
Geography Nordics
Impact A profitability-focused B2B strategy
Lynxeye created a profitability-focused B2B strategy for Telia Company when they needed competitive edge against bare-bones operators gaining market shares lower priced offerings.
Challenge
Telia Company came to Lynxeye with the wish to improve their competitive edge against bare-bones operators gaining market shares by selling at lower price points.
Response
Lynxeye segmented the market and created a profitability-focused B2B strategy for Telia. A cultural shift program was orchestrated to build pride for the brand across the organization, which also included change initiatives and KPI’s to measure the results.
Impact
Telia Company’s ability to penetrate the market was strengthened as it increased its customer focus and used new tools to prioritize among market initiatives.
