Svenska Ostklassiker represents Sweden’s largest dairy producers and are dedicated to preserving and promoting traditional Swedish cheese types.
Svenska Ostklassiker
Industry Food
Geography Sweden
Impact New strategy and rejuvenated target segments
Svenska Ostklassiker partnered with Lynxeye to strengthen their future market position and develop new brand strategy that was put to work immediately after the project.
Challenge
Svenska Ostklassiker wanted to secure their future growth and make sure they were not losing ground among younger consumers. The team partnered with Lynxeye to strengthen their future market position.
Response
Lynxeye helped ensure future growth by identifying a younger customer segment. The team delivered market insights, segmentation and strategic target group selection, concept testing and brand strategy including communication guidelines for each cheese.
Impact
Following the project, Svenska Ostklassiker initiated implementation of the new strategies, starting with communication and new advertising campaigns, in the fall of 2023.
