Sandvik Coromant is the world’s leading developer of tools for the metalworking industry, changing, leading and driving the future of manufacturing with 8,000 employees and 1,700 patents.

Sandvik Coromant

Industry Industrial engineering

Geography Global

Impact Modernized and ready for growth

Lynxeye created a new brand experience that equips Sandvik Coromant for a digital future and reflects its commitment to drive positive change.


Sandvik Coromant has strategically transformed its operations in recent years, in response to a rapidly changing industry landscape. It needed to bring its brand heritage into a new expression designed for the future; worthy of a premium, market leading brand and suited for the specific needs of the Coromant team, products and services.

For the last 80 years, Sandvik Coromant has been driven by a determination to solve business problems together with the metalworking industry. It has contributed with an abundance of technical innovations that, over and over, changed the world for the better.

While Lynxeye was working with Sandvik Group, Sandvik Coromant turned to Lynxeye for a new, future-proof brand experience that would clearly communicate its commitment to innovation and sustainable progress. The aim was to unify Sandvik Coromant and set it apart from the competition, ultimately supporting its ambitious growth journey.

The Lynxeye team empowered us to gain fresh perspectives on our brand and ensured that our new brand identity vividly reflects our dedication to innovation and sustainable progress.
Jenny FernqvistVice President Corporate Communication and Brand

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Bright yellow has signalled knowledge and expertise at Sandvik Coromant since the 1970s. It is equally bright, but now also optimized for digital.


Speed and excellence

Sandvik Sans is a modern, sans-serif typeface that is exclusively associated with Sandvik Group. Built on a foundation of super-ellipic shapes, it embodies the perfect combination of craftsmanship and technology.

Lynxeye created Numerals specifically for Sandvik Coromant to represent its expert role, speed and outstanding performance.

I am very pleased with our collaboration with Lynxeye in redefining our brand to support our ambitious growth journey. Our ability to stand out with a clear brand promise and a distinct identity is crucial for our success. Through close cooperation, we have honed our identity, introduced a new logo that pays homage to our rich heritage, redefined our brand promise, and launched a modern visual identity that seamlessly connects our legacy with a future-proof outlook.
Jenny FernqvistVice President Corporate Communication and Brand
The new digital design system for Sandvik Coromant will help defend its position as market leader and guarantee a cohesive user experience across digital touchpoints. This is highly important today, when online is replacing the in-person sales meeting, but we still want to deliver a personal, premium experience.
Fran MerinoClient Leader Lynxeye
This collaboration has been an absolute pleasure. Sandvik Coromant is driven by a passion for engineering and – just like Lynxeye – problem-solving. Together, we have embraced the digital demands of today and tomorrow, crafting a brand experience that authentically reflects the organization’s values and aspirations.
Niclas AnderssonCEO Lynxeye