Ravensburger is a leading player in puzzles, games, toys and publishing for kids and families all over the world. The family-owned company originates from Germany and has since 1883 developed products and content promoting values like enjoyment, education and togetherness.


Industry Consumer products

Geography Global

Impact A strong purpose

Ravensburger wanted to define an aspirational mission to guide its global expansion and unify the organization. Lynxeye supported in developing some of the core strategic foundations for the group.


Because of its 140-year history, Ravensburger has a proud heritage. At the same time, The Ravensburger Group is an increasingly global company in an industry undergoing massive change in both consumer demand and industry dynamics. The challenge for the management team and the owners was to define a direction that was equally rooted in future global market opportunities and the strengths of the company DNA.

It has been a true joy to work with Lynxeye on this journey. They supported us in ensuring that a thorough and correct process was followed, contributed with fundamental market trends and consumer insights as well as being a true partner in developing a final product to be used across our organization globally. I like to give them our warmest recommendations and look forward to future projects together – a true partner!
Sophie ElveforsGroup Director Global Marketing Ravensburger


Lynxeye supported Ravensburger through the process starting in an exploration of future market trends. Guided by foresight and in-depth research with forward-looking consumers Lynxeye helped define potential purposeful roles that Ravensburger could play in the future market.

Through co-creation with a global and cross-functional Ravensburger team and continuous dialogue with leaders and owners a strong mission statement emerged creating a bridge between the future and the heritage. ‘Encourage discovery of what really matters’, which is about being a catalyst for rewarding social interactions and development.

The mission was broken down into direction-setting promises to inspire future business development, as well as group values to inspire behaviors throughout the company. The keys to success were the close and agile co-creation inspired by foresight and market insight, the close leadership involvement and the approach to aim to bridge the future with the heritage.


  • Group mission
  • Consumer promises
  • Group values
  • Strategy implementation
  • Internal engagement support


Impactful implementation

The mission, promises and values have been implemented with great impact internally, truly resonating and creating engagement within the organization.

Business development input

The framework has been a key foundation to inspire future business development, overall strategy and other important internal frameworks like the employer value proposition.

A strong purpose

Strong feedback from external stakeholders contributing to the view of Ravensburger as a company with a strong sense of purpose.