Munters is a global leader in climate solutions for mission-critical processes. Some 4,000 employees work in three areas: AirTech, FoodTech and Data Center Technologies.
Munters
Industry Industrial engineering
Geography Global
Impact A clear direction in a competitive landscape
Munters came to Lynxeye with the need to future-proof and differentiate their brand to better face increased international competition.
Challenge
Munters came to Lynxeye with a need to future-proof and differentiate its brand in order to better challenge increased international competition.
Response
Based on Munters’ unique brand situation, business goals and global trends, Lynxeye developed positioning and a business-focused brand strategy, as well as prioritized future initiatives to deliver on the new strategy.
Impact
Munters has a clear direction for the future that will unite and combine its resources. A brand refinement process of the portfolio has been initiated.
