Founded in 1983, IsaDora is Sweden’s no.1 make up brand. Led its purpose, Isadora brings honest makeup to the many, Isadora offers affordable, high-quality, and easy-to-use beauty products.
Isadora
Industry Beauty
Geography Europe
Impact An optimal brand direction for global growth
Lynxeye worked closely with the IsaDora team to segment the market, develop a purpose and an optimal direction for global growth, in preparation for its brand relaunch.
Challenge
Isadora came to Lynxeye with a need to understand its current positioning and customer, so it could secure a place in the future beauty market.
Response
Lynxeye worked closely with the IsaDora team on segmentation, target group selection and definition of the optimal brand direction for global growth. The new brand strategy included a Brand Navigator™️, brand foundations, purpose, key initiatives and a visualized brand world.
Impact
IsaDora realigned with its purpose of true beauty, relaunching the entire brand and its offerings in the years following the project.
