Bentley Motors is a British manufacturer and marketer of luxury cars and SUVs founded in 1919.
Bentley
Industry Automotive
Geography Global
Impact Best selling nameplate in history
![Dashboard of a Bentley](/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fmfu4k0pl%2Fproduction%2F1b8254f68648eea03decbbc2d21befd20ec3daee-3000x1656.jpg%3Fq%3D90&w=3840&q=90)
Bentley came to Lynxeye to clarify their positioning and product strategy.
Challenge
Bentley came to Lynxeye to find a positioning and product strategy, after concluding that they were “stuck” between heritage and the high-tech demands of prestige car buyers.
Response
Lynxeye uncovered a buyer segment with equal love for heritage and technology, that proved the potential of the Bentayga SUV in the portfolio.
Impact
Bentayga today accounts for more than 60% of total production and became the best selling nameplate in the century-old history of Bentley just 3 years after its inception.