Bentley Motors is a British manufacturer and marketer of luxury cars and SUVs founded in 1919.


Industry Automotive

Geography Global

Impact Best selling nameplate in history

Dashboard of a Bentley

Bentley came to Lynxeye to clarify their positioning and product strategy.


Bentley came to Lynxeye to find a positioning and product strategy, after concluding that they were “stuck” between heritage and the high-tech demands of prestige car buyers.


Lynxeye uncovered a buyer segment with equal love for heritage and technology, that proved the potential of the Bentayga SUV in the portfolio.


Bentayga today accounts for more than 60% of total production and became the best selling nameplate in the century-old history of Bentley just 3 years after its inception.