I am a strategy professional with an analytical background and experience across corporate sustainability, and private equity.
Strategy Consultant
Zain Awad

I am a strategy professional with an analytical background and experience across corporate sustainability, and private equity. I’m curious about what drives businesses, markets, and consumer behavior, and particularly interested in the intersection of analytics and creativity, turning insights into strategies that create meaningful and sustainable growth.
I hold an MSc in Economics from the Stockholm School of Economics and a BSc in Economics and Statistics from Stockholm University, which have given me a foundation in analytical thinking and problem-solving.
—To me, purpose is the reason a company exists beyond profit, guiding the choices it makes, the value it creates, and the impact it leaves behind.
Name a great purpose example
Sellpy. They make circular consumption more accessible by removing much of the effort traditionally associated with buying and selling second-hand. I like how they combine convenience with sustainability, using their business model to make more responsible consumer behavior easier and more attractive.
To me, purpose is the reason a company exists beyond profit, guiding the choices it makes, the value it creates, and the impact it leaves behind.

