In our What Matters. breakfast seminars we ignite strategic discussions about the future of businesses and brands. In a 40-minute session, we guide you through two topics.

What Matters. breakfast seminar 18 Feb

GenAI for design and innovation

Our session on 18 February covered how you can and should be using Generative AI for brand communication, and how you can get the most out of your AI-driven innovation efforts. View the two recordings below.

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GenAI for design and innovation

Jens Johnsson, Design Director, shares useful considerations for effectively integrating generative AI into your brand and design processes. Jens explains the importance of staying attuned to what matters to your customers, brand, and category.

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The best of both worlds: Lynxeye AI Optimizer™

Concept development with a combination of Gen AI and real consumer insights will provide high-potential ideas relevant for your business goals. Viking Henter, AI Skills Lead, presents a game-changing tool for decision makers that want more than just popcorn ideas.

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