I’m passionate about problem-solving and analytical thinking. I have a keen ability to quickly grasp complex challenges, and love to plot out a way forward.
Insights Manager and Team Leader
On a great day, my competitive spirit drives me to push boundaries and achieve success as part of a collaborative team.
I started my career at Lynxeye many years ago and has since left and returned, coming back after years on both the client side and other consultancies. I most recently spent three years as Brand Specialist at insurance company Länsförsäkringar, where we among other things launched its new communications concept “For all time”. Before that, I contributed strategic insights and drove growth efforts for clients as Head of Strategy at Seventy Agency.
—On a great day, my competitive spirit drives me to push boundaries and achieve success as part of a collaborative team.
Name a great purpose example
A balanced lifestyle is super important to me, and I appreciate the outdoor brand Black Diamond for its commitment to adventure, quality and bringing the best high-tech products to that market.
How do you create impact?
I’m committed to fostering open communication and collaboration. I thrive in environments where ideas are freely shared and everyone's voice is valued.
What inspires you?
I find the alarmist discussions surrounding artificial intelligence super interesting at the moment. There is fear for large language models and their output, when the input is in fact around us every day all the time – without anyone giving it second thought. As usual, it’s about context and history.