For me, purposeful companies have organizational goals that saturate every aspect of their operations. It means continually making thoughtful and deliberate decisions, big and small, that align with the company’s core values.
Strategy Intern
Svea Boman
I am spending the last term of my B.A in Media and Communications at Uppsala University interning at Lynxeye. My most relevant experiences include involvement in student associations and projects, where I’ve primarily worked with marketing, copywriting, and campaign coordination. I recently finished my Bachelor’s thesis, which explores the intersection of crisis communication, Corporate Social Responsibility, and corporate legitimacy - highlighting the importance of socially responsible brands when customer demands are higher than ever.
—For me, purposeful companies have organizational goals that saturate every aspect of their operations. It means continually making thoughtful and deliberate decisions, big and small, that align with the company’s core values.
Favourite purposeful brand?
I think Tony’s Chocolate is a very purposeful brand, filling the gap of ethical production in a highly exploited industry. By collaborating with brands like Ben & Jerry's, which share a similar purpose, the company manages to venture into new markets while staying true to their identity.
