I’ve spent over a decade understanding what people need and desire, to create meaningful experiences for brands across the globe.

Team Leader / Insights Manager

Suruchi Dumpawar

Originally from India, I have lived, studied and worked in Boston, Singapore, Dublin and now Stockholm, and so I bring an understanding of different cultures to my work. Prior to Lynxeye, I worked with a range of strategy and service design projects for clients in mobility, energy, health, consumer goods, automotive, urban design, and banking.

I’ve spent over a decade understanding what people need and desire, to create meaningful experiences for brands across the globe. What truly excites me is when my work drives change in organizations and shapes the everyday lives of people, even if in a small way.

What truly excites me is when my work drives change in organizations and shapes the everyday lives of people, even if in a small way.
Suruchi Dumpawar

When do you love your work?

When you are able to create a team environment where people can have fun while working on something great. And immersing in a completely new industry or topic to learn new things.

Favourite purposeful brand?

Duolingo comes to mind. I recently listened to a podcast by their founder and was amazed at how they have been able to create a playful and engaging experience that is driven by their purpose of making language learning fun, free, and effective.