In my work as a designer, my greatest strength lies in my profound fascination for visual culture, brands, and communication.
Designer
Sofus Nyström
In my work as a designer, I create visual identities, fashion campaigns, record covers, books, and more. My greatest strength lies in my profound fascination for visual culture, brands, and communication.
Before joining Lynxeye, I worked with clients including Absolut Vodka, Pernod Ricard, Husqvarna, Ericsson, and Swedish House Mafia, among others. I have worked at companies such as Frankenstein Studio, EYTYS, and Valtech Radon. In 2022, my team at Frankenstein Studio was honored with a Guldägget award in the packaging category for the "Champagne - Magnum Opus" project by Richard Juhlin.
—I am inspired by designs that manage to add value while also eliciting excitement through compelling aesthetics.
Name a great purpose example
A company that I find inspiring and purpose-driven is the emerging tech maverick, NOTHING. They serve as an excellent example of a newcomer carving out its own space in a market dominated by giants, thanks to their exceptional design.
When do you love your work?
I am inspired by designs that manage to add value while also eliciting excitement through compelling aesthetics. Whenever we achieve this in our work, it feels incredibly satisfying to me.
