Strategist and Team Leader passionate about turning brand strategy into innovation, and innovation into growth.
Team Leader
Simon Eliasson
I’m a business strategist with an entrepreneurial background and a particular interest in what happens when strong brands are used as a catalyst for growth. Before joining Lynxeye, I’ve built my own companies and worked with fast-growing businesses such as X Shore and NORNORM.
At Lynxeye, I’ve had the opportunity to collaborate with clients ranging from global category leaders to ambitious challengers across financial services, travel and hospitality, industrial B2B, and FMCG.
What I love most about our work is the chance to work with companies that understand the power of brands, and that when a brand works at its most integrated form, it is something you can truly organize a company around, and that can unlock entirely new opportunities for growth.
—The real fun begins when a strategy leaves the slide deck and starts shaping reality. Turning a new brand position or identified market opportunity into new products, services, and experiences is when impact happens.
Name a great purpose example
Lovable. Their purpose is beautifully simple: lowering the barrier between having an idea and building something real. Giving more people the ability to create, launch, and experiment feels like a genuinely meaningful contribution to the world.
What inspires you?
Right now, I’m inspired by the growing number of Swedish companies that are thinking globally from day one and making bold growth bets that were once mostly associated with American tech companies. There’s an incredible amount of ambition, creativity, and talent coming out of Stockholm at the moment, and it feels like we’re only getting started.
