2026 is a year with plenty of real-life examples that business leaders can be inspired by. We’ve looked at five ways well-known corporations are achieving significant growth through business transformation, and how Purpose played a part in each.
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The Purpose-driven growth stories of 2026
This year’s report presents five well-known corporations that are achieving significant growth through business transformation, and how Purpose played a part for each of them.
Download the report
Growth through: Product Offering
Microsoft shows how purpose can guide product development with high success rate, while staving off competition from new market entrants.
Growth through: Customer Experience
Lego demonstrates that when organizations start with Purpose, listen deeply and design around real human needs, customer-centricity becomes a powerful engine for growth.
Growth through: Price/Value Proposition
Toyota shows that real value is not about being the cheapest, but about delivering what people need and want, at a price they feel is fair.
Growth through: Portfolio Strategy
General Electric’s restructuring shows how important focus for growth, and how purpose is an effective way to identify a structure that delivers across stakeholder groups.
Growth through: Digital service models
Maersk has moved from being a shipping company to becoming a true logistics integrator by leading with Purpose and embracing digitalization not as an add-on but as the operating core of the business.
A global purpose study
7
markets
15,000
respondents
700
brands globally
—Purpose-driven leadership is about giving the organization an inspiring North Star to drive value creation in unchartered territories.
Top 50
We surveyed the public around the globe to find the most purposeful companies from Fortune 500 Global.
Industry benchmarks
The study also covers large corporations and a selection of brands from certain industries and categories in each market, representing industries and categories that we know from experience are often highly purpose-driven.
Curious about purpose?
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Explore the data
We measure both Purpose Index™ and additional metrics related to performance, such as talent attraction and preference, continuously over the year.
Reach out to get your results and gain insights that you can share with your team to initiate purpose discussions.
Meet with us
We love to meet with companies, share what we have found when measuring Purpose Index™ and performance metrics, and discuss what the results mean for companies and industries.
Reach out to book a meeting where we walk your team through our findings.