The energy industry has natural ways to build purpose since it’s both vital to our modern society and uses natural resources, in more or less sustainable ways. In recent years, geopolitical instability causing both price surges and service interruptions in parts of the world have reminded people of its importance. Some energy companies have used this opportunity advance with purpose.
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German RWE and Swedish Vattenfall are two energy suppliers that have both had to deal with their history of using fossil fuels, but made different choices in how.
After acquiring a large set of coal assets, Vattenfall was heavily criticized by both the media and the public for how it failed on its sustainability claims. Following this, Vattenfall made a 180 and committed to being fossil free by 2040, which meant some heavy losses. Fossil fuels are today a reduced part of Vattenfall’s energy mix, but its Purpose Index™ score has rebounded with high Vision and Impact scores.
German power company RWE has a similar history, with focus on fossil energy sources. It is today one of world’s largest producers of renewable energy, but it has not dealt with its past and not shown the same conviction to transitioning. Instead, RWE has responded to protests and critique by threatening climate protestors with legal action. RWE has also attracted negative PR in connection with clashes between police and protestors at its facilities. The effect is visible in the purpose scores for RWE, which are around or below average.
About Vattenfall
Vattenfall is a Swedish multinational power company specializing in electricity generation and distribution. It is one of Europe’s largest energy producers.
About RWE
RWE is a German multinational power company that produces and trades electricity from various sources, including fossil, nuclear, and renewable.
Read about how purpose works in different industries and learn about its verified business impact in Purpose Index™ 2024.
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For our Global 2024 report, we’ve surveyed the general public about 550 companies around the world. Get in touch to book a walkthrough of the results for your company, or to hear about findings for an industry or geographic market.